Bogus Basin Ski Area is readying once again to roll out a week of selling season passes for next year at $199. This is the 13th season in a row with season passes offered at the same price for the sale scheduled Feb. 21-27, and it may be the last year at the $199 rate.
The 2,600-acre ski area outside Boise was the first to whittle season pass sale prices down to $199 in the late 1990s. Other resorts jumped on the bandwagon to copy their low rates. But the non-profit ski area has kept the sale rate the same while prices for season passes at other resorts have leapt higher.
Bogus Basin hit a record high for this winter in season pass sales. The resort has more than 30,000 people who purchased passes. "The reason we have done so well is because of the economy," spokesperson Gretchen Anderson told OnTheSnow. "It's because the value is too good to pass up." According to Anderson, the bulk of the purchasers buy season passes in the one week $199 sale. The resort brings on extra office staff to help with the sale.
The passes are not just valid for the 2011-12 season, but passholders for next year can ski or snowboard for the remainder of this season, too. "We have some people who purchase them every other year because you can ski the end of February, March, and April," said Anderson. "We have many people who ski off their passes in the spring."
The low pass price works for Bogus Basin by selling more volume. "The beautiful thing about it is that we are covering our operating costs," added Anderson.
The $199 passes are for anyone 12 years and older. Kids ages 7-11 can purchase a season pass during the sale for $59.
The nonprofit ski area plans to raise season pass prices next year for the 2012-13 season in order to raise money to build new lifts.
More information. Or call 208-332-5162.