SnowBomb.com, the California-based web company known for its ski festivals, Tahoe Card, and discounted lift tickets, is on a mission to increase the availability of discounted lift tickets that can be purchased online. The company, which just purchased LiftTickets.com in January, has already beefed up online discount lift ticket purchasing by adding new resorts and plans to up availability substantially by next year.
LiftTickets.com, designed by a New York-based company, launched in December with mostly East Coast resorts offering discounted lift ticket sales through the website. The type of lift tickets sold varies by resort as does the amount of the discount. Now California resorts are starting to offer discounted lift tickets for purchase through the website.
"In one week, we have already added 20 percent more ski resorts," Jim McAlpine, president and founder of SnowBomb, told OnTheSnow. "By next season, we'll have about 300 percent more ski resorts. Having more resorts and the best deals are what SnowBomb will change."
SnowBomb is already well known in Tahoe, with member discounts available at resorts such as Kirkwood, Sugar Bowl Resort, Sierra-at-Tahoe, Alpine Meadows, Homewood Mountain Resort, Squaw Valley USA, Mt. Rose Ski Tahoe, and Diamond Peak. It also offers discounted lift tickets to Mammoth Mountain, Dodge Ridge, and China Peak.
McAlpine promptly began adding Tahoe resorts to LiftTickets.com after the acquisition, but he doesn't plan on stopping there. "A big reason we acquired them is that they are an East Coast company, and we are stronger out West," he said. "We'll be adding many resorts from California to Utah and Idaho and the whole East Coast. We are mainly focusing on U.S. resorts but also do plan to hit up all the Canadian resorts as well."
Using LiftTickets.com requires a membership, which is free to the first 10,000 subscribers. Most of the discounted ticket rates listed already have taxes added, and currently no additional processing fees are tacked on to ticket purchases. The non-refundable discounted tickets are date specific, and in most cases, are picked up at the resorts.