Borovets has installed more artificial snowmaking systems this year to help avoid the corrosion of pistes due to strong winds in the area.
The resort has invested in snowmaking systems on the Yastrebets and Sitnayakovo pistes and Markudjik is equipped with a new snow retention system. A new reservoir with a capacity of 30,000 cubic metres supplies water directly to the ski runs.
Head of the Borosport Board of Directors, Nelly Sandalska, told OnTheSnow: "This allows for perfect snowmaking and maintaining of more than 200,000 square metres of ski runs."
Winter tourists are on the rise in Bulgaria, particularly families on cheap package deals and young skiers seeking lively après ski.
Borovets offers one of the largest ski areas in Eastern Europe with 58 kilometres of pistes. The resort is Bulgaria's oldest and largest ski resort. Set at 1300 metres in the Rila Mountains, Borovets is ideal for intermediates and beginners, but considered slightly limited for advanced skiers.
The attractive pistes are fringed with pine trees and have reliable snow cover between mid December and the end of April. Its 20 runs are linked by a modern gondola and chairlifts, and the town has also twice hosted the World Cup competitions.