Jiminy Peak Mountain Resort hit a record 7,874 visits Dec. 30, the most ever in a single day for the resort in the Berkshires of Western Massachusetts.
That number is 15 percent higher than the previous record set Jan. 17 of last year, over the Martin Luther King Jr. holiday weekend.
Christmas week this year began with a storm that dropped 20 inches of snow.
Jiminy's SnowSports School taught 2,242 lessons during the holiday.
"We are thrilled with way the week has gone," Brian Fairbank, Jiminy president and CEO, said. "All the fresh snow to start out the week set up great skiing and riding for our guests and people have certainly come out to take advantage of it."
Jiminy Peak has several special deals that mean savings over lift ticket window prices.
A Value Card costs $45, and yields holders $15 off the price of a lift ticket every time they ski or ride, including holidays. Guests who buy a Value Card before Feb. 28 receive a free lift ticket, valid one during March. There's more: Value Cards also mean $10 off a class lesson; and every seventh visit is free.
Jiminy Peak also has special e-coupon days, Feb. 2, 6, and 27, and March 9, 11, and 17, when skiing costs less than usual.
More information. Or call 413-738-5500.