Steamboat received plenty of ink in the "Christmas in Steamboat" edition of the Eddie Bauer catalog. Page after page featured the northern Colorado town, also known as "Ski Town U.S.A." Olympian's were featured on a page titled, "Steamboat's Legendary Winter Olympians Meet Up With Eddie's Legendary Down Sweater." Those featured include Nelson Carmichael, Todd Lodwick, Bugs Werner, Johnny Spillane, Caroline Lalive, and Chris Puckett.
Steamboat's ski and snowboard instructors also are outfitted in Eddie Bauer.
One of the principals in the Eddie Bauer company apparently spends time in Steamboat and got in touch with officials of the ski area. Loryn Kasten with the Steamboat Ski Area says Eddie Bauer thought Steamboat would be a great location for the holidays, to show the Christmas spirit. "It's a prime example of alternative means for the resort to speak to clients and potential guests to get the message out about what a great destination Steamboat is."
It's more than just the catalog, according to Kasten. "I was just in Denver at the mall and saw huge displays of Steamboat, with the More Barn, and Champagne Powder Snow. It's great exposure for Steamboat and the community as a whole."
It was a community effort, with shooting locations on the mountain, at Marabou Ranch, and Vista Verde Ranch, as well as downtown on Lincoln Avenue, which is Steamboat's main drag. "The Steamboat Chamber was very helpful, as well as the Steamboat Springs Winter Sports Club kids who came out for a shoot at Howelsen Hill with Billy Kidd.
"The end result is definitely a prime example of how the community comes together to get the word out about Ski Town U.S.A.," said Kasten.