The 14th ski and snowboard resort in Utah figures one of the best ways to reintroduce its new digs would be to develop new customers.
So anyone who has never set boot in a binding or snowplowed down the bunny hill gets a specially priced welcome to winter sports at Eagle Point, the newest resort in the Beehive State.
A $75 charge gets the rank beginner five hours of on-the-snow instruction from the Eagle Point Ski School, a day's lift ticket and equipment rental. Lessons begin daily at 10:15 a.m. for snowboarders and 10:30 a.m. for skiers.
Those neophytes who catch the bug and must get back on the slopes can get a full day's practice for $65, including rental, ticket and half-day lesson that convenes at 1:15 p.m. for riders and 1:30 pm. for skiers.
The former Elk Meadows ski area has resurfaced with a new name, two renovated lodges and the same variety on 400 acres of terrain. Real estate development, the bane of previous incarnations at the resort above Beaver, will be left for later, says new owner Shane Gadbow, founder of Xe Capital Management in New York City and one of several partners who bought the property out of bankruptcy for $1.6 million.
Initial plans call for more access into the back country of the nearby Tushar Mountains in southern Utah.