Sport Thoma will run the ski shop at Nashoba Valley Ski Area in Westford, Mass., this season.
Sport Thoma is based in Lincoln, N.H., and runs the ski shops at Loon Mountain and Waterville Valley.
The shop at Nashoba Valley will hold a grand opening sale 10 a.m. to 8 p.m. Nov. 6, as part of its Race Fit Weekend tent sale, which runs Friday Nov. 5 through Sunday Nov. 7.
Sale hours are noon to 7 p.m. Nov. 5; 10 a.m. to 8 p.m. Nov. 6; and 9 a.m. to 1 p.m. Nov. 7.
Nashoba also is running the season's first Massacre Rail Jam Nov. 6, on snow the area will truck in to surround rails and drops.
Registration begins at 5 p.m., competition at 7 p.m. Format is a one-hour rail jam, followed by Massacre Elimination, and awards ceremony. Registration fee is $20, and also affords access to a Demo Area.
Nashoba Valley Ski Area has nine lifts with a combined uphill capacity of 11,600 skiers/riders per hour: three triple chairs, a double, three rope tows, and two conveyors; 16 trails and a glade; and 100 percent snowmaking and night skiing.
Nashoba is selling ski passes at pre-season rates. Adult Unlimited Passes are $625, and Junior Unlimited Passes for $575; prices increase $50 Nov. 15.
More information. Or call 978-692-3033.