The North Carolina Ski Areas Association (NCSAA) in collaboration with RRC Associates conducted an economic value analysis study of the North Carolina Ski industry during the 2009-2010 winter season, Kim Jochl of Sugar Mountain, and president of NCSAA, said.

Total skier visits in the state of North Carolina were 671,554, total revenue was $32,526,608, year-round employment was 96, seasonal employment was 1,557, total payroll was $8,700,000, and capital expenditures for the North Carolina ski industry as a whole were $3,341,23 for the 2009-2010 winter season.

The North Carolina Ski Areas Association is a nonprofit organization. Its purpose is to foster, stimulate and promote skiing and snowsports, as well as safety in skiing and snowsports in North Carolina; to further and protect the legitimate interests of the North Carolina area operator and to encourage cooperation and assistance from state agencies to promote skiing and snowsports in North Carolina.  Members include Appalachian Ski Mtn., Beech Mountain Resort, Cataloochee Ski Area, Sapphire Valley Ski Area, Sugar Mountain Resort and Wolf Ridge Ski Resort.

RRC Associates is a multi-disciplinary consulting firm providing market research, strategic analysis, and community/land planning services based in Boulder, Colo. RRC specializes in collecting and analyzing customer feedback for a variety of public and private clients nationwide and internationally.

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