The SnowJam Ski and Snowboard Show is set to return to San Diego for the 14th year. The show pulls together resorts, a giant gear sale, entertainment, and deals on lifts and lodging for those who attend. It's one place to get new gear for winter and plan your ski or snowboard vacation.
The show, which is scheduled Nov. 12-14 at Del Mar Fairgrounds, draws around 38,000 attendees for the weekend. "Most people come for the clearance sale," Tim Hackett, one of the show's organizers, told OnTheSnow. "There's a lot of energy with people all excited about the winter. I'm always amazed at how many people show up."
SnowJam attracts 25-30 different resorts that have giveaways and information on what's new, lodging, and ski deals. SoCal resorts will be there, including Mountain High, Bear Mountain, Snow Summit, Snow Valley, and Mt. Baldy. Lake Tahoe and Utah resorts will be present as will Mammoth Mountain to give visitors advice on planning winter trips. Show attendees get a free ticket to Mountain High, and several resorts offer season passes on sale for the duration of the show.
A fashion show of ski and snowboard clothing highlights some of the merchandise for sale. The sale features all brand new clothing and equipment with warranties, rather than used swap gear. "The deals that vendors accumulate in the off-season is incredible," Hackett said. "It's like 50 cents on the dollar."
BMX bike pros take to the halfpipe for entertainment. The jam features gold medal X Game champions trying to outdo each other with flips and twists in the air.
Tickets are available at the door for $15. Kids 12 years old and younger get in free. But discounted entry is available, too. Tickets will be available online in advance for $13. Pre-registering online for the free Mountain High lift ticket will give a coupon for $2 off admission. Purchasers of the SnowJam Preferred Card can get admission for $10.
SnowJam Preferred Cards, which cost $15 online or at the show, grant discounts at several resorts. Cardholders can get one free ticket to Snow Valley and buy a one day, get the next day free lift ticket deal at Mammoth Mountain as well as discounts at other resorts.
SnowJam runs 4 to 10 p.m. Friday and 10 a.m. to 6 p.m. Saturday and Sunday. Find the show in O'Brien Hall at the Del Mar Fairgrounds in Del Mar.