Snowy Range Ski and Recreation Area was once again threatened with closure for this winter. But new owners, who purchased the resort this summer, aim to pump more energy into the ski area.

Snowy Range faced closure by First National Bank, operator for the past two winters. But locals Aaron and Becky Maddox with a group of investors rushed to the rescue. The couple purchased the resort in July and has spent the fall making small changes in the resort and its operations.

OnTheSnow spoke with Aaron Maddox to discover what skiers and riders might find under the new management. "We really do feel like this is a new day for the ski area, though it is a little daunting on the front end of a project like this," he said. "We want people to know that we are still open, and we're injecting new energy into the resort."

The couple instituted several immediate changes. The resort, which has operated five days a week, will run its lifts seven days a week this winter. The resort's Web site got a facelift and the ability for the first time to offer online season passes. Lift shacks were refurbished, and the lodge interior has been re-designed to be more guest friendly.

New plans for this winter include adding a terrain park and developing more communication with Snowy Range skiers and riders through social media. Snowmaking will start up in early November in time for opening day, which is scheduled for Nov. 27. "Snowy Range is pretty high and pretty cold, so we have an advantage there," added Maddox.

Maddox used connections in Steamboat Ski Resort to get an early season pass deal afloat. Season pass purchasers were able to add on five days of skiing at Steamboat. Those who missed the early deal can still purchase Snowy Range season passes on sale until Dec. 1 without the Steamboat add-on. Season passes on sale run $199 for adults, $159 for teens, and $129 for children. The passes are available for purchase online.

"The biggest message is that we're open," said Maddox. "We'd love for people to come out and give us a try."

More information. Or call 307-745-5750.