Bogus Basin Mountain Recreation Area made headlines 12 years ago when the non-profit organization dropped their season passes to $199, selling more than 19,000 in no time. The resort has continued to run a February $199 sale for one week, but those who miss that window can still garner a discounted season pass.

Bogus Basin runs their summer season pass sale through Sept. 30. Adult passes, which cover ages 12 - 69, cost $299. The pass, even $100 more than its February rate, still holds a competitive edge over many other ski areas for its size and beefs up the business at Bogus.

"A big day used to be 4,000 skier visits," General Manager Mike Shirley told us. "Now it's 10,000 on a Saturday or Sunday." But slopes don't get over crowded. "We have a big area to fill and a lot of capacity," he added.

Bogus Basin sells 30,000 season passes every year, which Shirley attributes to affordability and accessibility being 16 miles from Boise. The passes are good any time for unlimited skiing or riding, days or nights, and a pass at the $299 rate pays for itself in less than seven visits.

The "one size fits all" philosophy helps maintain the sustainability of Bogus Basin's skier base. "The effect has been a strong sustainability model," Shirley said, noting that many of the numbers are kids. "But you can still go up midweek and own the place." 

Season passes are also available for children and families. Child passes, valid for ages 7-11, cost $59. Families of four or more people in one household can save money by purchasing a family pass for $1,196 instead. A discounted season pass at $239 is available for new residents, college students, military personnel, and skiers and riders from Brundage who are 2010-11 season passholders.

More information. Or call 208-332-5162.