Visitors to OnTheSnow.com have chosen Ski Brule in Iron River, Mich., as their "Favorite Overall Resort" in the Midwest. The data period for voting was January 2010 when a Nielsen audit showed 2.3 million unique browsers logged in to the world's most visited Web portal. OnTheSnow.com is published by Mountain News Corp.

The ski resort with the top average score (on a scale of 1 to 5) in each category, and a minimum number of entries, receives the award. Visitors then ranked them in five categories: Overall Favorite, Best Nightlife, Most Family-Friendly, Best Downhill Terrain, and Best Terrain Park.

"User-generated content is a very powerful and effective way Web visitors have to communicate with each other," said Mountain News Corp. President and Publisher Rob Brown. "Skiers and snowboarders are relying on the word of their peers when they make resort choices."

Here are a few samples of what OTS visitors wrote about Ski Brule: "Wow, what a place. They have turned this into a magical place. I am a big skier and I can honestly say I enjoy something about every run. Reasonably priced and great snow..." "This is my fourth time to Ski Brule this year and I have not a single complaint about any of the times I've been here. Each time the slopes have been in excellent conditions, the employees have been polite, the environment is excellent, and the cabins have been in great shape..."

Ski Brule is a family-centered resort that has made a promise for several decades that it will be the first to open (sometimes as early as October) and the last to close because of its location and snowmaking capabilities. The Rapids and Snowshoe Terrain Parks make it a favorite of snowboarders and there's even a Learn To Ride program that's free for first-timers, age 10 and up.

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OnTheSnow.com is the Web's most visited snow skiing and snowboarding site with Nielsen-audited 2.3 million unique monthly visitors. The site offers ski reports, news resort reviews, Web cams, and value deals for virtually every ski resort in the world. Click for the complete list of the 2010 OnTheSnow Visitors Choice Awards. There are 13 International Editions of OnTheSnow, published in seven languages.