Visitors to OnTheSnow.com have chosen venerable Sun Valley Resort in Ketchum, Idaho as having their "Favorite Nightlife" in the Pacific Northwest. The data period for voting was January 2010 when a Nielsen audit showed 2.3 million unique browsers logged in to the world's most visited Web portal. OnTheSnow.com is published by Mountain News Corp.

The ski resort with the top average score (on a scale of 1 to 5) in each category, and a minimum number of entries, receives the award. Visitors then ranked them in five categories: Overall Favorite, Best Nightlife, Most Family-Friendly, Best Downhill Terrain, and Best Terrain Park.

"User-generated content is a very powerful and effective way Web visitors have to communicate with each other," said Mountain News Corp. President and Publisher Rob Brown. "Skiers and snowboarders are relying on the word of their peers when they make resort choices."

Here is a sample of OTS reviews on Sun Valley: "Sun Valley is the absolute most fabulous place I have ever been. The locals are so friendly, the skiing is tops, the shops are amazing, the dining superb, the lodging incredible, all in all a definite must go to place."

Sun Valley is an original, the place of Sonja Henie and romance. The place that put skiing on the celebrity map. Sun Valley boasts two well-known and excellent ski and ride mountains. Many skiers consider Baldy the nation's best ski mountain, and with good reason. Dollar is a beginner's dream with gentle, perfectly groomed slopes.

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OnTheSnow.com is the Web's most visited snow skiing and snowboarding site with Nielsen-audited 2.3 million unique monthly visitors. The site offers ski reports, news resort reviews, Web cams, and value deals for virtually every ski resort in the world. Click for the complete list of the 2010 OnTheSnow Visitors Choice Awards. There are 13 International Editions of OnTheSnow, published in seven languages.