Interested in fighting global warming and preserving our winter playgrounds? CLIF® BAR has developed the nation's first guide for "green travel" to and from ski resorts. The company's new Save Our Snow (SOS) Web site, www.clifbarsos.com, helps skiers and snowboarders find local ski bus services, arrange ridesharing, and learn winter driving tips to reduce their carbon emissions.
The new Web site includes CLIF BAR's free iPhone app that enables skiers and snowboarders to learn what North American ski resorts are doing to combat global warming. The app, which you can also download free from your iPhone or iTouch, additionally provides skiers and boarders with up-to-the-minute snow conditions.
"Global warming is the most significant threat facing winter sports," said Ricardo Balazs, sports marketing experience manager for Clif Bar & Company. "We want to help skiers and riders rethink how they reach the summit. We all can drive less, have more fun, and help save the planet."
Transportation accounts for nearly 30 percent of the nation's greenhouse gases - the leading cause of global warming - according to the U.S. Environmental Protection Agency. Winter enthusiasts alone make more than 57 million visits to U.S. ski resorts each season, reports the National Ski Areas Association.
Taking a bus, says the U.S. Department of Energy, creates just half a pound of CO2 per passenger mile, compared with 590 pounds per passenger mile for the average car.
To locate a ski bus this winter, just enter your zip code on the SOS Web site. You'll see information about the nearest ski bus, the resorts it serves and a map directing you to the bus departure site.
The ski bus search tool has information on 35 ski bus companies serving more than 50 resorts in 12 states. The list includes shuttles from CLIF BAR, which is partnering with Greasebus to operate the nation's most eco-friendly ski bus services this winter in three cities. Each Greasebus is fueled by waste vegetable oil from local restaurants.
One CLIF BAR/Greasebus is running daily this winter between Portland and Mount Hood Meadows ski resort. It made its debut last winter as the nation's first ski bus fueled by vegetable oil.
Another bus is serving Grouse Mountain in Vancouver during the Olympics, providing eco-conscious transport for area skiers, riders and Olympic spectators. In March, the Vancouver Greasebus moves to Seattle, offering shuttle service to and from Summit-at-Snoqualmie and Stevens Pass.
In partnership with Zimride, www.clifbarsos.com also helps winter enthusiasts find or offer car rides to others heading to ski resorts. Ride sharing helps reduce traffic and thus the overall climate impact of vehicles.
CLIF BAR is the leading organic-certified energy bar, provides great-tasting nutrition for sustained energy to skiers and snowboarders. CLIF BARs are made by athletes, many of whom themselves are winter sports enthusiasts.