Ski Total have reduced the price for a week's stay in the Chalet Traudl in St. Anton, Austria from £679 to £599. The price is based on a seven-night stay on half-board basis.

The holiday package begins Jan. 24, departing from London Gatwick, and includes flights, transfers, two days of free ski hosting, and a week's catered accommodation with four-course dinners, and wine on six evenings.

St. Anton is unique amongst ski resorts in holding three legendary reputations simultaneously: it offers world-class skiing, has a reputation for the most hedonistic nightlife in any ski resort in the world, and lastly, it is a pioneering resort in Alpine skiing.

The resort is marketed as "the cradle of Alpine skiing" and one of the first ski clubs in the Alps, the Arlberg Ski Club, was established here in 1901. St. Anton hosted the World Alpine Skiing Championships a century later in 2001. Especially popular with expert and advanced skiers (It boasts180 kilometres of additional 'off-piste' terrain).

Ski Total has been reporting a surge in customers during the recent snow and cold weather conditions across the UK. Managing Director Andy Perrin commented, "Snow can be a blessing or a curse, and there was certainly plenty of cursing in recent weeks here in the UK, with stranded motorists, closed roads and public transport in disarray. But there's nothing like a hefty snowfall to remind skiers where they'd rather be - out there on the slopes, where the snow is the ultimate blessing, bringing fun and excitement instead of misery and stress."

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