The Michigan Snowsports Industries Association (MSIA) is once again producing the White Gold Card, which allows you to ski or ride once at each of 29 participating ski areas across the state. Purchasers are also entitled to one free ski or snowboard tune-up - edge sharpen and wax - at participating MSIA retailers. The card costs $189.
"The White Gold Card is an exceptional value," says Steve Kershner, MSIA chairman and Snowsports Director at Shanty Creek. "If you paid for a lift ticket at each of these ski areas and brought your skis in for a tune-up, you would be spending over $900."
The purchaser takes the card to the ski area's lift ticket window where a corresponding square on the card is punched and you get a ticket. You are allowed to ski one time throughout the 2009/10 season at each participating area midweek or weekend. The only blackout time is through the Christmas/New Year Holiday period.
The first person to complete skiing or riding at all 29 areas is eligible to win a free card for the following season. The punched out card accompanied by a used lift ticket from all 29 areas must be returned to MSIA.
The card includes all the major resorts scattered across the state's upper and lower peninsulas. You can visit MSIA's "White Gold Card" page for a complete list of participating ski areas and to order your card. They only print 400 of these cards each season and they tend to sell out early. If you like to ski or ride and enjoy a variety of slopes and trails, it's a deal.