Noting that most of their guests drive in for the weekend, Eagle Point Resort management has decided to operate on a Friday-Monday schedule for the rest of the season.
Tuesdays through Thursdays will be available for private groups who want to have the southern Utah mountain to themselves, while the general skiing and snowboarding public will have a four-day weekend available to them.
CEO Shane Gadbaw said that the resort doesn’t attract enough midweek traffic to warrant cranking up the lifts, deploying all the workers and opening the shops and restaurants. He also said that southern Utah’s inconsistent snowfall amplifies the “inherent flaws in the conventional daily operation ski resort model.” Because of meager snowfall this season, the resort didn’t open until Jan. 27; Eagle Point does not have snowmaking but is working on plans to install a system in the future, according to Gadbaw.
With the new schedule, resort marketers will focus on discounts and incentives, like the current Maverik Mondays where a $45 lift ticket comes with a $15 gas card good at any Maverik stations. The resort can also host turnkey private events for large groups of up to 500 people including snowsports, lodging, fine dining, spa services, conference space and transportation packages on Tuesdays, Wednesdays and Thursdays.
Located outside Beaver, Utah, the former Elk Meadows attracts skiers and riders from Utah, Nevada, California and Arizona – most of whom arrive via ground transportation. Las Vegas is about three hours’ drive away, and the Los Angeles metro area is about seven hours on the road.
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