There's more than skiing and snowboarding for Colorado kids. SOS Outreach is the nation's largest youth winter sports nonprofit service, entering its 16th season. It started in Vail in 1993 as the Snowboard Outreach Society. It's now a year-round, nationwide group that does more than snowboarding. It's an outdoor education program for youth. Over 3,000 are expect to enroll in winter sports programs with SOS Outreach, with 50 percent of those kids from the Denver area.

SOS teaches kids to ski, ride, or telemark ski. They also rock climb and do team courses. Colorado resorts are involved by sponsoring the kids for their big outdoor adventures. Resort Partners contribute lift tickets, instructors, and rental equipment. Each resort gives what it can to provide for SOS Outreach programs in their communities. Those resorts in Colorado include Beaver Creek, Vail, Keystone, Breckenridge, Steamboat, Copper, Arapahoe Basin, Durango, Echo, Eldora, Loveland, and Winter Park. The program now has 39 resorts in nine states, Canada, and New Zealand.

Vail Resorts CEO Rob Katz, says, "Working with SOS Outreach, we are able to give the experience of a lifetime to kids who may not have the opportunity. SOS has taken the time to understand the best way to reach kids, and with the excitement of their first chair lift ride or their first turn, each of the SOS kids is an inspiration to every one of our employees who work with them. We hope the experience makes as big a positive impact on their lives as it has on ours."

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