Survey most slopes around the world and you are bound to see the KJUS logos. KJUS revolutionized the high-end ski apparel scene by introducing 4-way stretch fabrics to jackets and pants which create freedom of movement, weather protection as well as a soft, silky feel. Nico Serena, head of design and development for KJUS, answers questions about new KJUS apparel, available now in ski shops.
OnTheSnow: What is the overall design story for this season's line?
Nico Serena: For our winter 2011/2012 collection, we have two main design directions. One direction is a clear understated elegance theme, which features solid colors like black with black logo and black trims. The other direction is a very sporty with traditional KJUS designs.
OTS: What colors will be prominent on the slopes this season?
NS: On the ladies side we have a softer pastel direction as well as some cool bright orange and blue combinations. On the men’s side, we have a very strong blue theme, but my favorite by far is the Cappuccino brown mixed with white and black.
OTS: KJUS is known for its luxurious 4-way stretch fabric. Can you talk about that fabric and what it’s like to work with it?
NS: The 4-way stretch fabric shows not only an incredible performance of elasticity, but is also extremely soft in the hand feel. This material allows highest breathability and best weather protection at the same time. Moreover it is extremely light.
OTS: KJUS is named after the famous Norwegian ski racer, Lasse Kjus. What is Lasse's involvement with design?
NS: Lasse is involved in the development process. With his expertise from ski racing, he helps us to define material standards. His feedback on product tests is of biggest importance for our continuous improvements regarding material and functionality.
OTS: What are some inspirations for the pieces featured below?
NS: For the Helium Jacket, we were inspired by creating the lightest and fully-featured ski jacket in the world. We reached a total weight of 888g. For the Desire Jacket, we were inspired by our Austrian team rider, Lorraine Huber, who wanted to have a ski jacket for very active skiing. This jacket is made out of a fabric with a new Membrane, the Dermizax® NX, which provides a breathability of 40,000 g/m² - 24 h. A good mix of down and Primaloft filling gives this jacket a new comfort and features the exclusive KJUS Hybrid Insulation Concept. Lastly, the Charger jacket is inspired by our Argentinian team rider, Lucas. He asked for a layering system specific for freeriding. You can wear this jacket throughout the whole winter and combine it with KJUS midlayers, designed for different conditions.
OTS: KJUS has the reputation of making very high-end apparel. What makes a KJUS piece this way?
NS: We guarantee the optimum in lightweight performance, comfort and individual style as well as functional details such as glued seams and ultrasound adhesion. KJUS clothing is designed to meet the needs of athletes. Moreover, we only make use of innovative and high-quality materials produced by the best manufacturers such as the textile developer Toray from Japan or Schoeller from Switzerland.
OTS: KJUS apparel is tested and worn by some great athletes. Who are they?
NS: Lara Gut, Bode Miller, Lasse Kjus and Dario Cologna. They are all at the top, because they demand the best from their own performance and from the material they use. They set standards with their racing experience. We develop our products in close collaboration with them. Their feedback makes it possible for us to continually develop our products further, because pro athletes are uncompromising test skiers. They ski with passion and take the material to the limit. KJUS works untiringly on becoming better and expanding the limits of the possible. We can only convince our customers when our products meet the demands of our athletes.
As the standout jacket for this winter, the Helium weighs in at a mere 888 grams—the lightest, fully-equipped KJUS ski jacket ever. Insulation includes down, Thinsulate in the sleeves and moisture-managing PrimaLoft®.
Full 4-way stretch fabric, extra thin lining and articulated knees equal unrestricted freedom of movement; a raised waist kidney warming system keeps out cold and snow.
Powder enthusiasts will appreciate the Charger’s technical features such as bonded contrast tape, removable gaiter and 3-Layer Dermizax® fabric for severe weather protection.
Made from 3-layer Dermizax™ fabric like the Charger Jacket, the weather-proof pants also have an emphasis on mobility with 4-way stretch fabric and articulated knees.
KJUS’s hybrid-insulation concept includes a Dermizax® NX membrane for breathability, water repellence as well as 4-way stretch fabric and extra down inserts for warmth.
Designed for powder skiing, the Revolution pants have technical features such as waterproof zippers, laser cut and welded details plus Schoeller reinforcement at the hem. The asymmetrical color details add a stylish look.