In order to increase skier and rider visits, Utah resorts have been figuring out ways to get more beginners up to the mountains and onto the slopes.
One of those programs is Park City Mountain Resort’s StartNOW program, which began two seasons ago and has helped more than 6,000 Utah citizens to get their first taste of skiing or riding.
Aimed exclusively at Utah residents ages six and older, the first-timer program costs $199 and includes five afternoon sessions of instruction from Park City Mountain ski and snowboard school, an afternoon lift ticket and equipment rentals. That comes out to just under $40 for each time on the slopes—less than half off the cost of a group adult lesson alone. Lessons run from 1 to 4 p.m. for adults, 1 to 3 p.m. for children after the first session, but participants are asked to show up about an hour early for equipment fitting.
Registration for StartNOW is open for the 2011/2012 season, running from opening day on Nov. 19 to April 15, except for Dec. 17 to Jan. 8, and Feb. 18 to 25. Beginners must pay for all five days in advance, but they can be spread out throughout the season. Registrants must present a valid Utah ID on the first day at the mountain. Helmets will be provided for those under 18 years old; adults must rent a helmet.
To register, call 800-545-8112 from 10 a.m. to 5 p.m. until Nov. 18, and then 8 a.m. to 5 p.m. through the remainder of the season.
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