Utah Tourism Launches National Ad Campaign

They're running these slick winter Life Elevated commercials promoting Utah's "Greatest Snow on Earth." The Utah Office of Tourism launched its $1.9 million winter advertising campaign, which includes television spots, magazine ads, and interactive advertising on top travel-related Web sites. "The legislature has funded our efforts to promote Utah's outdoor recreational opportunities," said Jason Perry, executive director of the Governor's Office of Economic Development, which oversees the Utah Office of Tourism. Look for the commercials on the Discovery Channel, A & E, Bravo, CNBC, The Golf Channel, History Channel, National Geographic Channel, TLC, and the Travel Channel; or watch Utah's ads on Gorp.com, TravelChannel.com, TripAdvisor.com, Weather.com, and Yahoo.com.