We have to get this off our back… closing Schweitzer on April 6th with near record snowpack, continuing snowfall and after a season that started late reeks of management inflexibility.
We have heard all of the rationales such as: "we'll only get the season pass holders to come and we already have their money," and "we'll interest wanes this time of year as people take on other interests."
Come on! Don't blame declining interest on anyone but your marketing folks, and don't blame an inability to financially prosper on pass holders. And most lowlands are still under snow, so what other interest shall we pursue… too snowy, wet or soggy for golf!
There are creative ways to profitably stretch the season and make up for the somewhat late start. For example, current pass holders would welcome paying some discounted lift ticket during an "extended season." Perhaps by buying next year's passes now, folks could ski free during the "extended season." Perhaps shrink the hill to one or two lifts or just the front side. Perhaps limit the number of days. Come on, try being creative!
We recall many tough years when Schweitzer, with barely enough snow to stay open was begging its loyal faithful to support the struggling hill. And now in good times, you say with 160+ inches of coverage… that's all folks. Hey management... we have memories!
By closing in a seemingly cavalier way, we question whether to renew our season passes next year. Other local resorts have found themselves with the creativity and flexibility to keep their hills open at least on on weekends to enjoy this record year of snow.
Pass holders this year have had virtually no spring skiing experience at Schweitzer since they chose to shut the hill down with prime winter conditions with a tremendous amount of snow.
Schweitzer is a quality place, but after their abrupt closing, one must question their customer focus, flexibility and drive to deliver value.