Anyone who buys a new ski or snowboard helmet at Okemo’s Snowsports Shop Jan. 19-25 will receive a coupon for 50 percent off a full-day lift ticket, or 50 percent off a full-day equipment rental or high-performance demo, or 50 percent off a group lesson or specialty clinic.

Okemo’s “Helmet Head” contest will start Jan. 19. Staff members will be out on the mountain taking pictures of candidates with the best helmet head – which they describe as “that cool, disheveled look of matted hair that happens when a skier or snowboarder removes his helmet after a great day on the slopes.”

Judges will select the top-ten best helmet heads and post those photos at okemo.com for one week of voting by Web site visitors. Winners get two complimentary lift tickets from Okemo.

Jan. 20 will be PHAT (Protect Your Head at All Times/Protect Your Head on All Terrain) Day at Okemo. Also a safety scavenger hunt will help familiarize skiers/riders with the Responsibility Code.

There’s more at okemo.com.