The TRUTH is offering skiers and boarders discounted tickets and prizes through warriorsagainsttobacco.com as part of a new sponsorship.
The TRUTH commissioned internationally-known graffiti artists to paint the terrain park's rails and wall ride with the theme, "See through the smoke, don't be manipulated." The artwork depicts images of corporate devils seducing others to smoke, burning money to represent the high costs of smoking, and the satisfaction that can come from saying "no" to tobacco.
"Brighton is a major smoking hangout," says Chelsey Wilson, snowboarder and youth activist against tobacco. "I think the artwork will really grab the attention of high-risk kids."
Representatives of The TRUTH campaign will be at Brighton every Monday night all season long. Skiers can print a half-priced night skiing ticket from the warriorsagainsttobacco.com Web site for use on Monday nights. Youth may enter to win an anti-tobacco snowboard designed by renowned artist Nate Williams by taking part in an anti-tobacco activity. New signage will be posted near the lift lines reminding skiers and boarders that smoking’s out. Check out the colorful urban art at The TRUTH Terrain Park this winter.