Yes I think they are true, mentioning 'paradise' in all their ski areas, Rothorn paradise, Matterhorn paradise, Gornergrat paradise; Zermatt, Switzerland is really one paradise for skiing. It was ranked as top ski resort by some magazine and I believe it.
well this winter I decided I would not work again as a ski instructor in Switzerland. Cost of living compared to revenues... I was clever: not many snow falls so far ...